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The Saudi Arabia Section of ISA (International Society Of Automation) and DMS Global have penned an agreement to organize the ISA Automation Conference and Exhibition Europe, Middle East and Africa from 7th – 11th December 2013 at the Sheraton Dammam Hotel & Towers, Saudi Arabia.

Under the theme “Experience the Future”, the event promises to be the only full-scale conference and tradeshow in the Europe, Middle East and Africa that will be dedicated for process automation. The event will focus on measurement and control latest technologies through a 5-day technical conference, product exhibition and training courses. 

Speaking at the signing Luay H. Al- Awami, Head of ISA Saudi Arabia Section, commented, “This conference is a major milestone for ISA-SAS as it will be a unique opportunity for local professionals involved in the automation field to learn, exchange experiences and network with peers from all over the world”

The event will be attended by regional and international experts and decision makers, who will share their experiences, visions and solution to the challenges of measurement and control in complex industrial environments. The 5-day event will include a Technical Conference, Exhibition, Training, Workshops and Technology debates.

Mohammed Loch, President & CEO of DMS Global, also made a statement at the signing, “There are many mega events in the energy sector that are too general.  The events division of DMS Global aims to facilitate the gathering of industry leaders and experts for specific communities to give them more focus to achieve their objectives.  When it comes to Process Automation there is no association greater than the International Society Of Automation (ISA) so we are thrilled at the opportunity to support them in promoting their field.”

The event promises to attract hundreds of delegates from various end user companies and vendors across the Middle East and beyond. It also offers a unique opportunity for automation professionals, equipment manufacturers and service providers to share and exchange, experience and explore the latest products and most recent innovations and technologies. For more information please look at


Founded in 1945, the International Society of Automation ( is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, USA, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of the Automation Federation ( The Saudi Arabia Section of ISA (ISA-SAS) was officially formed on October 24, 1980  under Saudi Aramco support.

Data Media Systems (DMS) is a global marketing specialist for the energy sector. It has various divisions, namely the DMS Projects, DMS Publishing, DMS Events, DMS Cybernation and DMS Promostation DMS operates globally through its operations in Bahrain, Saudi Arabia, UAE, Egypt, India, China, Singapore, Russia, UK, Italy, Spain, Canada & USA.  For more information please look at

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